Management Expert (College) - Advertising, Marketing Communication

- To lead on marketing strategy, planning and implementation for British Council Italy, across all activity areas (English, Examinations and all other cultural relations programmes).
- To play a leading role in business and strategy planning in liaison with Director English Language Services Italy and Director of Progragremmes (Art, Education and Society) in Italy.
- Marketing management, including social media, web and digital.
- To manage finance and resources, analysign data and managing risk.
-To manage corporate marketing and communications functions and decide strategies and guidelines to declinate in Italy.
- To direct brand management, PR, media relations, digital engagement, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing in Italy and at European level.
- To create communication and marketing action plans and decide strategies with the aim to maximize brand and (new) product exposure, using all the communication tools: Events, Field activation, Community engagement, Influencer, Digital PR.
- To oversee development of communication tools according to Regional strategies and action plans and have a constant contact with Regional functions at European level.
- To manage the global budget for advertising, promotion and marketing trough shooting, adv campaign, communication materials - from brochures to brand image at exams’ venues
- To manage the editorial coverage in each country, choosing the media colabs to activate in each country analyzing the magazine market, communication channels and stakeholders.
- To manage all departmental public relations and high profile events – in Italy and abroad – maximizing partnershio (UK Embassy, BBC, British Fashion Council, Design Week, Venice Biennale)
- To secure maximum visibility of new products in well-targeted international and regional media.
- To oversee the running of the website and the content management of social media activities in italy and in each country.

- Manage corporate marketing and communications functions and decide strategies and guideline to declinate in each countries
- Direct brand management, PR, media relations, digital engagement, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing in Italy and in all the countries.
- Visual Merchandising and Retail Materials Coordination in order to give precise guidelines to Italian and International stores.
- Create communication plans and decide which communication activities and projects with the aim to maximize brand and (new) product exposure, using all the communication tools we have: Events, Field activation, Community engagement, Influencer, Digital PR...
- Oversee development of communication tools from conception to national and international implementation ensuring all projects are on brief and meet the highest creative standards in each countries, asking for feedback and reports from agents and retailler from each country.
- Manage the global advertising budget trough shooting, adv campaign, communication materials - from loookbook to visual merchandising guidelines to the look and fell of e-commerce pictures or digital banner
- Manage the editorial coverage in each country, choosing the media colabs to activate in each country analyzing the magazine market, communication channels and stakeholders.
- Manage all departmental public relations and high profile events – in Italy and abroad – above all in occasion of store opening or collection launch (for example, in Berlin during the PREMIUM Berlin tradeshow) – including project planning, critical path, budgeting and analysis of return on investment (ROI).
- Securing maximum visibility of new products in well-targeted international and regional media.
- Oversees the running of the website and the content management of social media activities in italy and in each country.

- Manage corporate marketing and communications functions, overseeing budget from 100k to a $1.5M and 4 to 8-member team.
- Direct brand management, PR, media relations, digital engagement, corporate positioning,
product launches, advertising, sales collateral and tradeshow marketing.
- Top clients management (Nike Italy, Pasta Garofalo, H&M, COIN Group) - Strategic Planner and Event Supervisor
- Project Management, Budgeting & Controlling, Staff Supervisor

- Support the Brand Communication Manager, the Event Manager and the Advertising Specialist to manage corporate marketing and communications campaings made up by events, adv, commercials, retail presentation and digital engagement.
- Support the Head of Corporate Communication Manager in PR activities, media relations, digital engagement, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
- Control the Italian development of Nike websites and promotional communications on the web. - Be in contact with the business unit and the product development units
- Be part of focus groups and consumer insight activities
Art of Speed
• Supporting the management in the local development of Art of Speed campaing, focused
on the Olympic Games of 2004. The project consisted of a short film series showing 15 digital artists’ interpretation of the concept of speed. I follow the development of the projects on the Italian websites of the company.
90Night
• A PR event inside the San Siro Stadium in Milan. I support the Event Manager in the
management of the Event and of the artistic contents of the event (a live painting by the artist Futura inside the San Siro locker rooms).
PKO Panna Knockout tournament
• An International football tournament for young football palyers. “Panna” is the Surnamese
word for “humiliation” and is a soccer style game based around “nutmegging” your opponent – kicking the ball through his legs. In 2004, Nike took their Panna Knock Out tournament, which had previously only run in Holland, and made it international. I follow the Italian stages of the tournament (in Catania and Rome) as Brand Communication trainee and working strictly with MTV that made a documentary about the tournament.

Other certificate

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