Author/Writer

United Kingdom

3.5 years experience

Birthday:

Nationality:
British

31982319

University education

Timeframe
Degree / faculty / university
Study areas

2011-092013-09

completed

Master of Arts
English and American Studies (post-graduate)

, United Kingdom

Modules studied:
- Creative Writing Research Skills I: Theories and Practice
- Creative Writing Research Skills II: Theories, Models, Self
- Poem as Story - Story as Poem
- Intertextuality: Story, Genre, Craft
- Literary Stylistics

- Produced 20,000 words of a science fiction novel, accompanied by a 5,000 word critical essay.

2008-092011-07

completed

Bachelor of Arts
English and American Studies

, United Kingdom

Modules studied:
- The Nature of the English Language, Varieties of English, Exploring Style and Expression, Approaches to Literature, The Language of the Media and Introduction to Screenwriting.

- Discourse Analysis, Writing Short Stories, Creating Stories for Children, Shakespeare Today, The Contemporary Novel and Leading and Inspiring People

- Critical Discourse Analysis, Writing for the Theatre, Voices of the American West, Postcolonial Literature and Leaders of the Future.

- Composed an 11,500 word thesis on the changing image of the vampire in contemporary literature.

Professional experience

Timeframe
Occupation / company
Tasks

2009-04Till now

Blogger

, United Kingdom

• Producing engaging content and exercising creative thought, measuring blog activity and performance.
• Using HTML to alter layout of pages and templates, and also working with graphic and web designers to produce branding and blog designs.
• Interacting with readers on multiple platforms and marketing blog across social media.

2016-082017-02

Freelance Copywriter

, United Kingdom

• Using keywords to create blog posts for students at undergraduate and postgraduate level.
• Re-writing and repurposing pre-existing content.

2011-072017-02

Editor and Founder

, United Kingdom

• Copyediting documents (manuscripts, dissertations etc.), providing feedback, responding to enquiries and tailoring services to meet the needs of global clientele.
• Maintaining website and producing high-quality web content to promote services.
• Building rapport with clients and promoting company through social media.
• Liaising with graphic designers to devise new branding, using HTML to modify website templates.

2016-022016-07

Freelance Copywriter

, United Kingdom

• Researching topics and using keywords to create blog posts for a multitude of clients with tight deadlines.
• Writing meta descriptions and sourcing links.

2014-112015-09

Digital Marketing Coordinator

, United Kingdom

• Proofreading and editing for the University’s student blog and advising on content for the international office’s email marketing.
• Supporting different faculties to deliver innovative, proactive online marketing solutions to deliver quality traffic, leads and effective promotion of the website.
• Finding new web technologies and reporting on campaigns using analysis tools, implementing new ideas, and solving problems for digital marketing related issues.
• Managing and running customer-focused digital content campaigns and corporate PPC activity, including Google Adwords, display network and other PPC activity.
• Supporting the team with the upload of the 2016 courses, providing website support, maintenance, CMS training and advising on user journey.
• Project managing and liaising with external agencies in order to build student recruitment microsites for subsidiaries.
• Liaising with the in-house graphic design team to generate and assist with creatives and designs for campaigns.

2014-022014-10

Content Marketer

, United Kingdom

• Content creation (topics varying from fashion to gardening) and optimisation, and working with designer to build landing pages.
• Creating 6-month content calendars for clients and repurposing content.
• Carrying out keyword research and SEO analysis.
• Monitoring and managing PPC campaigns and measuring conversions and revenue through digital marketing tools.
• Link building, searching for opportunities for back links and link removal.
• Deriving new strategies and solutions, and searching for new web technologies to deliver high quality traffic to websites.

2014-012014-01

Copywriter (voluntary)

, United Kingdom

• Working with CEO to curate content for website.
• Devising documents such as proposals and workshop plans in order to secure funding.

Publications

Date
Type of publication / publisher
Title / content

Author / creator

2016-08-09

Blog article

  • Document_Publication_011.JPG

Author / creator

2014-10-14

Other publication



Language ability

Language
Level
Exam / certificate
English
Fluent (C1)

Urdu
Mother tongue

Punjabi
Intermediate (A2)

Hindi
Intermediate (A2)

Other skills

Key professional skills
Driver licenses
Interests, hobbies, personal

Writing, blogging, CMS, editing, proofreading, digital marketing, PPC, Google Analytics, time management, copywriting, creative writing, communication, SEO, link building

  • Automobile

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