Specialist - Marketing

• Edited photos for clients using basic Adobe Photoshop to achieve professional looking images for marketing and website use
• Conducted infant strollers Ethnographic Research including data collection, analysis and report preparation in a team of two
• Participated in the hosting of focus group discussions
• Gained exposure to both b2c and b2b industries such as shoes, cosmetics, infant products, and dormitory services through handling of research for client companies

Position: Marketing and Promotions Intern
• Expansion of sales channel to target the foreign expatriates community in Tianjin
• Initial set-up and management of Facebook page
• Translation of articles and content from English to Chinese, vice versa
• Content write-up
• Designed promotional materials using Canva
• Organisation of cultural events catered to the expat community

The Global Collaboration Course involves theoretical training and two months of experience as a member of a global virtual team where students develop a high quality business plan for a multinational company alongside teammates from all over the world.

Position: Marketing Intern
• Created website using Shopify to prepare for expansion of brand into overseas market
• Copywriting experience in crafting brand content
• Participated in product development and packaging design process
• Cashiered for booth exhibition at Baby World Fair

International Student Exchange Program

Courses taken:
International Marketing
Corporate Relations and Responsibilities
Entrepreneurship
Canadian Business Environment
Exploring Drawing and Colouring

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