Data Scientist

International Business; Strategy; Marketing

• Building and implementing predictive models for consumer behaviour to be used in targeting campaigns.
• Handling data mining and customer base segmentation projects
• Customer Behaviour analysis in the form of campaign pre-analysis and post-assessments, trend analysis, weekly and monthly dashboards.
• Customer Base segmentation to leverage targeting based on customer needs and profile.
• Supporting Customer Base Management and Marketing teams in campaign base selection.
• Generating and monitoring quarterly Universal Control Group for Marketing campaigns assessment.

• Continuous discussions with business stakeholders to understand business needs and requirements which can be met through customer data analytics.
• Building of various consumer segmentations based on customer behaviour used for better targeting, using clustering analytics. Using SPSS Clementine clustering techniques.
• Building of data mining models using SPSS including predictive modeling tailored to the needs of business stakeholders for predicting customer behaviour such as churn, duality, offer acceptance as well as product bundling suggestions through market basket analysis.
• Creating an automated engine for calculating business opportunity and assigning specified revenue potential per customer, ready for direct targeting.
• Alignment of model concepts and continuous follow up with the Data Warehouse Analytics team for model implementation on customer base.
• Educating stakeholders (Marketing and CRM teams) through presenting analyses and explanations of model outcomes so they can use the different segmentations and analytical models for improved acquisition, retention and customer experience activities.
• Use of SAP Business Objects to create and run reports on customer behavioural data for the sake of analysis and model building. Educating stakeholders of the commercial department on the use of SAP BO tool for data extraction
• Adhoc customer base behavior analyses and campaign post assessments.

• Full account responsibility, conducting analysis for the Business Segment marketing team.
• In-depth Analysis of marketing operations, ad-hoc as well as monthly activities.
• Creating and presenting Monthly dashboards including the KPIs related to the segment performance and liaising with the Market Research team and Data Mining team to produce a full pack of high customer intelligence value necessary for decision making on the client’s side to be communicated to top management.
• Constant communication with clients in order to reach clear understanding of their needs and be able to deliver high quality analyses.
• Constant communication with the Data Warehouse (DWH), requesting and validating relevant data sets to ensure the validity and soundness of the data to be used in the analyses .

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