IT Sales and Marketing Representative

• Minor: Technology

Manage the Channel & Alliances area for SUSE, Open-source Software Business Unit. Responsible for the end to end indirect sales model operations: strategy, planning and execution in Mexico, Colombia, Central America, Peru, Ecuador, Bolivia, Chile and Argentina.
- Establish top level business relationship within distributors, channels, business partners, systems integrators, data centers and SW Vendors.
- Direct report to Latin America CEO.
- Total organization under my responsibility: 1 product manager, 3 channel sales executives and 15 distributor development executives.
- Attainment: Enable the SUSE Channel Ecosystem for FY19 (by region and per country). Indirect sales model strategy, guidelines and end to
end processes definition and documentation. Establish roles and responsibilities and to train the channel organization and extended team, ready to start up for FY19.

Manage the Collaboration & Talent Management Software Solutions Business Unit. Responsible for the end to end BU operations: strategy, planning and execution of marketing, presales, and sales (direct and indirect model) in Mexico.
- Establish business relationship within CHRO's, CMO's, CIO's, CEO's of IBM Major Accounts.
- Direct report to President and CEO of Mexico.
- Total organization under my responsibility: 1 marketing analyst, 1 sales operations analyst, 4 pre-sales engineers, 1 channel sales manager, 1 channel development executive, 2 senior sales executives, 2 junior sales executives.
- BU´s official spokeswoman for the media. Speaker for Human Resources International Congress 2016 in Mexico.
- Attainment: SaaS sales growth H1FY17 120%

In charge of Telco Major Accounts. Responsible for the ongoing identification, validation and qualification of potential business opportunities.
- Establish business relationship within IT and Business areas of the customer.
- Lead multiple areas, Bu´s and third party providers to develop projects and close sales. Responsible to the end to end sales process
- Managing the IBM Solution Portfolio
- Understand the business transformation taking place within the Telecom Industry to act as a Partner and support them to increase competitiveness and business growth.
- Attainment: Sales over achievement in FY15, target quota: US$ 1M

Sales Executive of financing. In charge of major accounts, TELECOM and CPG markets to finance IT solutions
- Hunting & prospecting new customers, competence accounts and IBM cash accounts. New Accounts Growth in FY13/FY14 - 50%
- Structure complex deals: Multiple IT solutions and services, different implementation and go live schedules within different IBM BU´s and IT third party providers.
- Attainment: Sales Over achievement in FY13, target quota US$ 60M

Sales Team Leader of financing. In charge of SMB accounts of Multi Industry markets to lease/loan IT solutions. Manage +800 accounts.
- Negotiate and sign in 2012 the alliance with SAP Financing in Mexico to increase third party transactions sales.
- Total organization under my coaching: 3 junior sales executives.
- Design and implement the Financing Champions Model in Mexico.
- Attainment: 2012 Sales Eminence Award. Sales Over achievement in FY11, target quota US$ 40 M and FY12, target quota US$51 M. Both
FY11 and FY12 30% Sales Growth.

In charge of the indirect sales model through Business Partners and Distributor Channels to lease /loan HP and IT third party solutions.
- Develop the end to end alliance with SAP Financing recently signed in 2008 in Mexico to increase third party transactions sales.
- Develop and train Business Partners and Distributor Channels (First & second tier) to increase market share and geo expansion.
- Lead the Financing Champions Model in Mexico, a key role that is face to face with the SMB Customers to increase volume business.
- Attainment: Closing US$10 M in FY09 of the SAP Financing Alliance in the first operational year and growing 50% for FY10.

Manage regional projects for the Customer Operations Imaging and Printing Group. Responsible of the following projects implementation in Mexico, Colombia, Venezuela, Peru, Chile and Argentina.
- New product Introduction
- Repair Process Redesign to improve repair yield and turnaround time.
- Logistics operational model for the Delivery Support & Services Process.
- Global Warranty Model (WW Coverage) for Customer Support & Services.
- Repair Process and Customer Support & Service Operation transfer to a non-centralized model (New Vendor).
- Product Lines Support & Service Operation transfer from Consumer to Commercial division and vice versa.
- Product Line’s End of Life Cycle Strategies.
- Supplies Support & Service Business Process Redesign.
- Continuous improvement Program for Support & Services of the Personal System Group Products (From Contact Center to Delivery Process)

Assist the Brand Manager for Children Beverages to design and develop the annual brand plan. Control the effectiveness of it by analyzing the
consumption, shipment data, sales volumes, market share, trends and competitive activity. Execute promotional initiatives and to coordinate product
management (product planning and development, trade promotion, sales, market research and advertising agencies).

IT Project Leader for Sales & Distribution- Beverage Industry Solution SAP Implementation Project, responsible for the Presales and Refrigeration Modules, leading the end to end implementation process within SAP consultants, programmers and functional key users.
IT Project Leader for E-Commerce – Beverage Industry Solution SAP Implementation Project. First Beverage Company in Mexico to implement the e-commerce model, completely disruptive.

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Certificate of examination in level A1