Unternehmensberater/in

• Hauptfach: Technology, Innovation, Marketing and Entrepreneurship

• Streamlined and rebranded a complex global product portfolio and strategic placement of 10 new sustainable brands across 11 nations.
• Re-designed a global brand architecture through market and competitor analysis of the products and the worldwide brand for a client
• Orchestrated a brand playground matrix for the identification of potential leadership topics and exploration within the top 15 competitors worldwide for MetaDesign based on competitor and trends analysis.
Skills: Market Research, Competitor Analysis, Trend Analysis, Brand Strategy, Strategy

• Analyzed global sales data of150+ customers to provide recommendations for the effectiveness and future of an ingredient brand's hangtags.
• Conducted targeted research to identify areas for increasing brand awareness, resulting in a 1.25% overall audience awareness uplift through online and offline campaigns. Utilized social media platforms to develop and analyze the reach to understand the effectiveness of social media campaigns.
• Assisted with crafting data-driven, compelling stories for clients through data visualization and presentation preparation using tools such as Power BI and PowerPoint.
Skills: Data Analysis, Data Visualization, Brand Awareness, Microsoft PowerPoint, Research, Brand Strength

• Supported in the setup & development of BASF’s Management consulting Lab to enhance the analytical and the team's overall solution portfolio.
• Supported in preparing the dashboards for data visualization and project-based analysis, helping consultants in preparing presentations for clients.
• Worked on tools like Power BI, Power automate and Azure using practical used cases.
Skills: Microsoft Power BI, Presentation skills, Data Visualization, Digitization

• Project management in Vehicle testing department. Pre-testing, verification and resolution of non-compliance of vehicle (Body scope), as per CMVR, AIS and IS standards requirement.
• Analyzed 1500 different vehicle variants during the transition from Bharat Stage 4 to Bharat Stage 6 emission standards to calculate the cost savings and investments in vehicles testing.
• Developed and executed vendor and stakeholder management strategies, including query resolution and coordination.
Skills: Project Management, Stakeholder Management, Operations Management, Standard Compliance, Vehicle Testing

Teilnahme-Zertifikat auf Niveau C2

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