Vertriebsassistent/in

• Hauptfach: International Marketing (with Merit)

Dissertation: Consumer Acceptance of Electric Vehicles in Germany and the UK (Innovation acceptance, cross-national research, buyer behavior)
1. Strategic Global Marketing
2. Cross-Cultural Buyer Behavior
3. Brand Management and Strategy
4. International Marketing Research
5. Italian-Style Marketing (Luxury Marketing)
6. B2B and Key Account Management
7. Export Marketing
8. Integrated Marketing Communications

• Hauptfach: Management Economics

1. Economics
- Basic Economics, Agrarian Reform, and Taxation
- Intermediate Microeconomic Theory
- Introduction to Mathematical Economics
- Intermediate Macroeconomic Theory
- Development Economics
- Theory and Practice of Social Development
- Economics of Money and Banking
- Game Theory for Economists
2. Finance
- Principles of Accounting
- Introduction to Managerial Accounting
- Principles of Finance
3. Human Resources (Organizational Behavior)
4. Marketing (Principles of Marketing)
5. Operations Management
- Quantitative Methods and Operations/Production Applications
- Project Management Fundamentals
6. Strategy Formulation and Implementation

Industry consulting project with a destination marketing organization

Having been a co-leader, I organised an international team to conduct in-depth interviews and online surveys to produce practical information regarding youth travel behavior for the assigned destination marketing organisation. The output was used to guide tourism businesses in catering to the youth

During this 3-week internship, responsibilities included competitor product comparisons and database management. This required me to have an eye for detail, and an understanding of different product classes. Given my responsibilities over databases and files, I have also learned to take advantage of MS Excel capabilities and be well-organised. Lastly, being part of a team, I learned to manage my time with others in a work setting.

International Economics, Creativity Management, Entrepreneurial Decision Making, Continuous Innovation, Market Research, Global Brand Management, International Dimension of Consumer Behavior, International Marketing, Marketing Strategy, Sales Techniques, Introduction to Negotiation.

Graduated with Third Degree Honors

Prüfungs-Zertifikat auf Niveau C1

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Prüfungs-Zertifikat auf Niveau A1