Leiter/in - Marketing

• Developing PR strategies and campaigns for educational projects.
o Coordinating all public relations activities.
• Organizing PR events and serve as the company’s spokesperson.
• Developing marketing plans including strategy, goals, budget, and tactics.
o Developing promotional material and publications.
o Creating content for proposals, press releases, promotions, and website.
• Evaluating opportunities for partnerships, sponsorships, and advertising.
• Managing operations of MagnifiScience Studio (temporary built science studio).
o Implementing the strategic plans while ensuring that the budget, staff, and priorities are aligned.
o Looking at overall operations with development, education and public programming, finance, external communications, and staffing.
o Managing Marketing and Social Media.
o Serving as a spokesperson.
o Managing over 18 fulltime staff.
• Involved in the development of the Science Centre.

• Developed the appropriate promotional materials.
• Organized and managed publicity and PR activities to enhance OUP’s brand image in the market.
o Managed promotional deals with different organizations.
o Coordinated and promoted events like conferences, literature festivals, launches, expos etc.
• Curated the festivals, including complete marketing, sponsors and public relations.
o Organized and curated OUP’s sessions in SPELT, Children's Literature Festivals and the Great Festival by the British Council.
o Coordinated various ad hoc marketing activities for contributing to effective corporate public relations.
o Member of Literature Festival Committee.
• Organized Literature Festival in London
• Big Read Project Lead.
o Launched the project in 2015, with reach across more than 39 cities.
o Maintained a sales impact of Rs 5 million in 2015 and 2016.
o Created a 75% sales impact on supplementary readers.
• Developed promotional material to achieve objectives of promotion plans/campaigns including media planning.
o Including merchandise, banners, standees, flyers and other marketing materials.
o Design, collation and production of five key catalogues including local and international.
• Managed and coordinated the functions/activities of Mobile Library and Rickshaw Library
• Worked on the Oxford Impact Project, the first Marketing Research project of OUP that will analyze the products.
• Worked on iTrack, the first Marketing Planning software.

• Solicited support of schools as per the annual target.
• Developed annual strategic plans for achieving sales.
• Responsible for the activity design, planning, and implementation of the Programme.
o Developed marketing materials for the event.
o Managed budget, on-site coordination, and management of teams and vendors.
• Marketed Programme to increase its popularity among target schools, increased by 66%.
• Managed Programme’s social media.
o Developed and implemented marketing campaigns.
o Created exciting promotions, contests and original content in line with company goals.
• Managed Media Planning for the programme including advertisements and press releases
• Supported in the execution of other campaigns including Nature Carnival, Earth Hour etc.

• Dealt with UK, UAE, Middle East, Singapore, Hong Kong, Denmark and Netherland’s donors and chapters.
• Responsible for complete donor cycle management starting from pitching the donor to post support service i.e. reporting, impact analyses and periodic meetings.
• Managed grants proposals by preparing and organizing materials for proposals, and submitting and monitoring grant applications.
• Organized complete three days’ event for Global Chapters’ Conference.
o Developed, implemented and managed the event.
o Managed budget preparation, on-site coordination, accommodation, schedules, travel, day plans, registration and management of cross-functional teams, subcontractors & vendors.
o Managed over 150 participants from all over the world.

Intern - Marketing Research
• Conducted researches (face-to-face & telephonic surveys) and analysis of patient and inpatient services.

Intern - Consumer Products Division
• Learned to use ZPI software and prepared reports on:
o Supported in national and regional sales review.
o Sales analysis of Maaza, Mitchells’ and Perfetti Van Melle’s.
o Created marketing plans for their upcoming clients baby diapers, Al-Shifa Honey, and cereals.
o The SWOT analysis of baby diapers, juices and cereals.

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